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Portugal Recognized as Europe’s Leading Tourism Destination After Winning Big at World Travel Awards

On a night of high drama in host city St. Petersburg, Portugal was voted Europe’s Leading Destination with Turismo de Portugal scooping the prize for Europe's Leading Tourist Board. Meanwhile the Portuguese archipelago of Madeira was hailed Europe's Leading Island Destination. This prize was awarded on Saturday, September 30th, during a ceremony held in the presence of the Secretary of State for Tourism in Portugal, Ana Mendes Godinho.

Posted on Fri, Oct 6th, 2017 3:01 pm by news services

As a first-time recipient of the prestigious award, the designation speaks to the progress Portugal has made in terms of visibility and prestige in the travel industry. From the diversity of landscapes, the strengthening of air accessibility, the ease of travelling within the country, and the friendliness and welcoming spirit of the Portuguese people towards international travellers, there was no shortage of qualities unique to the destination that motivated this important distinction.

This award recognizes the tireless commitment by Turismo de Portugal, bringing the unique destination’s world-renowned offerings - culinary fares, awe-inspiring landscapes, welcoming and unique Portuguese culture, and more – to the travel world.

On top of taking home Europe’s Leading Destination, Portugal was also the most awarded at the gala, with 37 distinctions ranging from Europe’s Leading Cruise Port (Lisbon), Europe’s Leading Island Destination (Madeira), Europe’s Leading Beach Destination (Algarve), and Europe’s Leading Tourist Board (Turismo de Portugal). With such a diverse range of wins going toward the destination, it’s no surprise that Portugal hosts more than 21 million visitors each year.

During 2017 alone Portugal has received more than 2,300 prizes and distinctions in travel and tourism.